THE IMPACT OF RADIO ON POLITICAL PARTICIPATION
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- NGN 5000
ABSTRACT
The study is on the impact of radio for political participation in Uyo metropolis: Case of Nigeria 2011 general elections. This study has three major purposes: (1) determine the usefulness of radio-based political campaigns to voters’ decision making during the election, (2) identify the problems associated with the use of radio-based political campaign during the election, and (3) ascertain the level of contribution of radio-based political campaigns in addressing challenges associated with the use of traditional media for political campaign during the election. Sample for the study was selected using quota and purposive sampling techniques. The respondents for the study comprised voters in Uyo metropolis, who were 18 years old before the 2011 Nigeria general election and had registered for voting in the election; as well as web consultants, and campaign managers of political parties. Data for this study were collected using both questionnaire and interview schedule. Findings from the study indicated that majority of voters did not access or come in contact with radio-based political campaigns during the election. Radio-based political campaign was relatively successful in addressing challenges associated with the use of traditional media for political campaign for candidates and voters. Based on these findings the study recommended that urgent improvement of radio infrastructure in Nigeria is needed. Factors that drive up cost of radio use should be addressed by radio operators and the government to bring down cost. Candidates and political parties should raise more competent radio campaign management teams to improve effective use of radio for political campaigns during future elections
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